Author Topic: Spärrspelet - an exercise in social media/viral spread  (Read 1681 times)

tackle

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Here's a funny story.

This wednesday, I got an idea for a game. In the news lately here in Stockholm there's been a lot of talk about the turnstiles/gates in our subways/commuter trains and how they actually are dangerous and occasionally end up hurting people.
So, I sat up for some hours and produced a game, using Flixel, with the game's idea being mainly a sharp comment on the whole debate.

Here's the result:
http://sparrspelet.dyndns.org

On thursday, the game is spreading quite well socially. Thursdays Google Analytics nets about 9.5k visitors, and friday nets 5.5k. 3.6k Facebook likes on the page. Saturday, and it has all blown over (expected).

On thursday I had one phone interview and one email interview, examples:
http://www.dn.se/sthlm/sl-hanas-i-nytt-sparrspel
http://nyheter24.se/nyheter/inrikes/727107-nu-ska-sl-mosa-resenarerna

And the most spectacular of all, TV4 news!
http://www.youtube.com/watch?v=X20eIx5szc4 (watch at about 0:50)

Without Flixel, the game wouldn't have been made!
Also, as you can see from the site, I'm using free art from lostgarden.com (thanks Dan Cook!).
And it's not much of a game per se, it's something I just threw together to get something out there. One of the news articles (about 6-8 of them in total) was actually a review of the game from a game critics eyes, giving the game a score of 2/5:
http://blogg.metro.se/prylbloggen/2012/09/27/sparrspelet-mosa-resenarer-med-sl-sparrarna/

Hilarity ensued, conquered, and has now gone to rest, as the visitor numbers are down to ~900 for saturday compared to tenfold on thursday.

auriplane

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Hehe, nice!!

goshki

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I don't know sweedish, yet - as I understand - the objective is to squash as many passengers as possible? But that's not important, I guess. ;-)

Regarding virality, your game is a good example of the influence that social media (and whole Internet ubiquity) have on current communication schemes and the ability to express one's view in a public debate. Also, your game is a nice illustration of the fact that in many cases games can demonstrate certain issues like no other medium.

Charlie Riot

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I like your story more than I like the game itself, but it's a pretty awesome story.

tackle

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I don't know sweedish, yet - as I understand - the objective is to squash as many passengers as possible? But that's not important, I guess. ;-)

Correct!
The debate was recently fueled when the transportation company went out and said that people need to be educated on how to use the gates.
So in the game's right upper corner you have "previously educated people" and "newly educated people" (the last one being the ones you 'kill').

I like your story more than I like the game itself, but it's a pretty awesome story.

Yeah me too. This was something I made in a few hours just to comment on the debate, with focus on causing a reaction, and it worked. The game itself is not much of a game. As their review pointed out with the 2/5 grade :)

The TV4 news clip has the anchor saying the objective is to "squish people so the blood spurts", haha.
And the paper version of the DN news article has an image caption saying that the game features "lots of children running into the gates". LOL!

I'm looking at some Facebook Insight statistics - if someone shares a link to this game and someone else sees that link in their feed that counts as one 'view event'.
So far this game has generated 173.000 view events according to the statistics. Not sure what it means entirely, but it sounds much and it's kinda fun to see the spread and potential of social media.
« Last Edit: Sun, Sep 30, 2012 by tackle »

Esti

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Wow this is great because you promote yourself and can be really good if you have a business making games or want to start one.

Here some people I know got jobs in the industry after making a fighting game with politic figures as the characters and got viral pretty fast tanks to the news.

Check it out on Mochi!